Color 101: How to Wear the Right Colors (Webinar Replay)

About this video

McGoff teaches men how to use color strategically in their wardrobes by understanding two core principles: skin tone (cool versus warm undertones) and contrast (natural contrast on the face versus outfit contrast in clothing). He argues that after fit, color is the second most important aspect of style, and demonstrates how matching outfit contrast levels to natural contrast levels creates balanced, flattering looks. McGoff also introduces his new three-week live training program for men’s style.

Key takeaways

• McGoff argues that skin tone falls into two categories—cool (with pink or blue undertones) or warm (with yellow, gold, or orange undertones)—and recommends wearing colors that align with your undertone to make skin look healthier and more vibrant
• McGoff teaches that natural contrast is the difference between your hair, skin, eyes, and facial features (which you’re born with), while outfit contrast is the difference in color between clothing pieces, and you should match your outfit contrast level to your natural contrast level for a balanced appearance
• McGoff recommends avoiding high-contrast outfit combinations that visually cut the body in half (like white shirt with black pants) for shorter men, but suggests adding contrast through smaller details like ties, patterns, shoes, or jackets instead
• McGoff suggests white and tan as a universally flattering warm-weather color combination that works for any skin tone and contrast level, and can be built upon with additional pieces based on individual characteristics

Episode details: published May 21, 2015 · 229K views · 59:18 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Brock McGoff’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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