How Do YouTubers Make Money? Income Report With REAL Numbers (YouTube + Blogging)

About this video

McGoff provides an overview of his three primary revenue streams as a self-employed content creator: affiliate marketing (20-30% of revenue), advertising including YouTube ads and sponsorships (approximately 60%), and digital product sales (10-15%). He shares that his business crossed six figures in topline revenue in 2017, emphasizing that this required significant time investment since starting in 2012, and notes the distinction between gross revenue and net income after taxes and business expenses.

Key takeaways

• McGoff’s business relies on diversified revenue streams rather than a single income source, with advertising being the largest component
• McGoff emphasizes that affiliate commissions are small and require substantial traffic to generate meaningful income
• McGoff argues that successful sponsored content should be high-quality enough to stand alone without the sponsorship element
• McGoff notes that digital products like his style guide provide consistent, passive income that continues generating sales with minimal ongoing effort

Episode details: published July 20, 2017 · 87K views · 9:27 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Brock McGoff’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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