The AD “Ruined” My Rolex Datejust

About this video

McGoff shares his decision to fully refurbish his 1984 vintage Rolex Datejust through an authorized Rolex service center, including replacing the dial, bracelet, and crystal. He explains his philosophy on vintage watch maintenance, arguing against the purist view that patina should be preserved, and discusses his choices for period-appropriate replacement components and how he plans to create his own personal patina through regular wear.

Key takeaways

• McGoff argues that patina is valuable because it’s personal, and he prefers to create his own through lived experience rather than preserve someone else’s wear
• McGoff chose full Rolex servicing over cheaper local repair because he views this as a forever watch he’ll pass down, prioritizing durability with new components
• McGoff selected a slate gray dial and oyster bracelet to make the watch more practical for his casual modern lifestyle, rejecting purist rules about matching bracelet and bezel styles
• McGoff advocates wearing luxury watches as functional tools rather than babying them, immediately testing his serviced Rolex in a pool to avoid becoming overly protective of it

Episode details: published July 31, 2024 · 109K views · 12:27 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Brock McGoff’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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