Cameron Hanes
Cameron Hanes is a professional bowhunter, ultramarathon runner, and bestselling author whose Keep Hammering philosophy has built one of the most authentic physical and mental discipline brands in the world. Not a fitness influencer. Not a professional athlete with a team of trainers. A guy from Oregon who decided he would outwork everyone he would ever compete with — and built a life around proving it every day.
Cameron Hanes grew up in Oregon, fell in love with bowhunting, and made a decision at some point that most people don’t make: he would become the best-prepared bowhunter in the world. Not through equipment or tactics or specialized gear — through physical and mental conditioning that would allow him to go deeper into the mountains, carry more weight for longer, and perform when he was completely exhausted in ways that most hunters and most athletes cannot.
What followed was decades of self-imposed training that has included hundreds of ultramarathons, mountain runs, heavy ruck sessions, and an overall approach to physical preparation that has led him to be featured regularly on the Joe Rogan Experience — where his conversations about training, hunting, mental toughness, and the discipline of consistent effort have reached tens of millions of people.
His book Endure: How to Work Hard, Outlast, and Keep Hammering (2021) captures the philosophy in full: the rejection of excuses, the commitment to daily effort, and the specific mindset that allows a person to keep going when the conditions are genuinely hard, not just uncomfortable. The Keep Hammering motto is not a slogan. It’s a daily operating system built from years of actually doing it.
Hanes has run the Leadville Trail 100, multiple Western States 100 events, the Javelina Jundred, and dozens of other elite ultramarathons — not as a professional ultrarunner but as a bowhunter who decided his body needed to be that capable. The distinction matters: his conditioning is in service of something larger than the conditioning itself.
