4 Book Marketing Strategies - Book Promotion for Self Published Books

About this video

Dale presents four paid book marketing strategies for 2017 for self-published authors who have a little discretionary budget, following an earlier video on free promotion. First, Facebook ads: he warns many self-publishers fear losing money and that he himself has only a tenuous grasp, so authors should either teach themselves — he points to Mark Dawson of selfpublishingformula.com and his short three-part video course on Facebook ads for books — or hire an experienced professional by word of mouth, testing them before investing thousands. Second, YouTube ads: create a simple book trailer (or hire one on Fiverr, e.g. a short 30-second trailer), upload it, and run a campaign via YouTube’s advertising page, starting low at $1 to $5 a day and a low cost per view, increasing only if there are no impressions, and only spending what you can afford to lose, with a call to action and relevant links. Third, Google AdWords — used separately here to drive traffic to your website or a landing page for your book, rather than video — with a caution it can be costly if you don’t know what you’re doing, so learn it or hire a professional. Fourth, Amazon Marketing Services (AMS) for Kindle ebook marketing, which he praises as dead simple and notes sometimes doesn’t even spend the full daily budget, unlike Facebook and Google.

Key takeaways

• Four paid strategies covered: Facebook ads, YouTube ads, Google AdWords, and Amazon Marketing Services (AMS)
• For Facebook ads, learn from practitioners like Mark Dawson (three-part video course mentioned) or hire by word of mouth and test before spending thousands
• For YouTube ads, use a book trailer, start at $1-$5 per day with a low cost per view, and only spend what you can afford to lose
• Use Google AdWords in this plan to drive traffic to a website or book landing page, with caution that costs can run up without expertise
• He endorses AMS for Kindle ebooks as simple, noting it sometimes does not spend the full daily budget

Episode details: published September 19, 2017 · 4:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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