4 Book Promotion Strategies Through Your Website

About this video

Dale outlines four strategies for promoting books through your own website, without needing to be an SEO or web-building expert. First, a blog: despite claims blogging is dead, carefully crafted, search-optimized posts can bring new readers, and linking the blog in your books lets readers connect beyond the writing and creates buzz for upcoming books, appearances and a newsletter. Second, video sharing: embed videos or paste video URLs into posts for SEO benefit; as a hack for thin content, record a video, let YouTube auto-transcribe it, download the SRT file, edit and reword the rough transcription into a blog post, and embed the video with it. Third, audio sharing: repurpose content into audio, or record audio if you are camera-shy, using free platforms like SoundCloud; starting ideas include reading a chapter from a book. He stresses staying consistent with a regular schedule of uploads, posts and tweaks, and learning a little SEO for organic traffic. Fourth, a bookshelf page: one location with book images and purchase links rather than scattering books across the site. He recommends an Amazon Associates account where eligible, saying a visitor buying through your affiliate link can earn you an extra four percent or more on your book, and you can still earn if they buy something else on Amazon instead.

Key takeaways

• Blog with search optimization in mind and link the blog in your books so readers can connect and hear about upcoming books and appearances.
• Repurpose video into blog content by downloading YouTube’s auto-transcription (SRT file), editing it into a post, and embedding the video.
• Repurpose content as audio via free platforms like SoundCloud — a good option if you are camera-shy; reading a book chapter is a starting idea.
• Create one dedicated bookshelf page with book images and purchase links instead of scattering books throughout the site.
• Stay consistent with uploads and posts, learn basic SEO, and consider Amazon Associates for extra earnings Dale puts at four percent or more on affiliate sales.

Episode details: published August 9, 2017 · 4:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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