4 Strategies of Video Marketing for Books

About this video

Dale outlines ways to promote a book or author brand through video. First, on-camera video: he notes he was mentioned in an article on 14 high-performing video marketing strategies for self-publishers for offering solutions through self-publishing tutorials, and says that although there is little correlation between his how-to videos and his fitness brand, visibility and helpful content have increased his exposure and indirectly promoted his fitness books to a small segment of viewers; he recommends recording content relevant to your niche. Second, slideshow or screen-share video for authors who lack confidence on camera or an adequate camera, using tools he names including QuickTime, Screencast-O-Matic and Camtasia, teasing content from the book itself, or using whiteboard animation software. Third, hire an expert rather than cheaply done freelance work if you do not want to make video yourself; Dale says he once offered a video-recording service for businesses on Fiverr and used earnings from those gigs to help pay publishing costs. He then applies the hiring route to book trailers, which he says do not need to be long or super flashy, just given some pizzazz, whether sourced through Fiverr or an expert outside it.

Key takeaways

• On-camera tutorial and help content can increase exposure and indirectly promote books even when the channel topic and book niche do not perfectly match
• Slideshow and screen-share video using tools such as QuickTime, Screencast-O-Matic or Camtasia is the alternative if you will not appear on camera
• Whiteboard animation is presented as another primary video format that avoids appearing on camera
• Hiring an expert for video or a book trailer is preferable to cheaply done freelance services, according to Dale
• A book trailer does not need to be long or super flashy — Dale says it just needs some pizzazz

Episode details: published August 10, 2017 · 3:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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