5-Figures in Debt to Millions in Profits with Jonny Andrews

About this video

Interview with Jonny Andrews, founder of Author Platform Rocket, about going from homeless and deeply in debt to building a business doing multiple seven figures. Andrews says he was almost 300 pounds, broke, in the wrong relationship, and doing real estate and mortgages when he cut ties expecting to be unsettled for a few weeks — a year later he was still living out of the back of his Civic. Deals that would have set him up collapsed when an underwriter said he was late on a mortgage he did not own: someone had stolen his identity to buy a house, dropping his credit from about 750 to the low 400s, with maxed-out credit cards. He overdrew his bank account by about $200 for gas to reach his parents in North Carolina. After later business failures, he learned PR and SEO when an auto-repair-quotes site ran out of money for radio ads. He then sold small online information courses through the Warrior Forum via ClickBank and a PayPal debit card — if he wanted to eat, he had to sell. ClickBank checks cashed at a currency exchange kept growing, including a $14,000 check, and he later found an envelope in his sock drawer with $64,000 in it, prompting him to get organized, get help, and work on his headspace.

Key takeaways

• Identity theft wiped Andrews out: a house bought in his name and late payments dropped his credit from ~750 to the low 400s while he was already homeless and maxed out on cards.
• He learned PR and SEO out of necessity when a business ran out of advertising money, and later reused those skills to sell information products.
• Early self-publishing was survival-level: selling courses on the Warrior Forum through ClickBank/PayPal, where sales directly paid for groceries.
• Growth was gradual accumulation — checks kept getting bigger, including a $14,000 check cashed at a currency exchange, before he had a regular bank account.
• Scaling required bringing in people to help and fixing mindset/headspace, not just tactics, leading to a multiple seven-figure business.

Episode details: published April 23, 2018 · 7:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: How to Hire a Virtual Assistant for Your Publishing Business · Next: Passion or Profit in Kindle Publishing with Nigel Wingate →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube