5 Ideas for Using Free Audible Book Promo Codes

About this video

Dale revisits a previous video about free ACX audiobook promo codes, noting ACX provides 25 promotional codes when you publish to their platform, but ACX explained the codes have no actual value in royalties. He offers five ways to put surplus codes into listeners’ hands. One, give them to friends and family who keep asking for a free copy, noting they will not get an autographed copy that way. Two, share them on social media, building relationships in groups devoted to your niche and explaining the benefits of listening versus reading. Three, use them in giveaways via services such as Gleam, Rafflecopter or PromoSimple to create buzz, grow a following and build brand presence, testing a service first if cost is a concern. Four, offer them to Amazon reviewers — top reviewers or people with a history of reviewing audiobooks in your niche, especially four- and five-star reviewers whose profiles list a contact email — which may yield reviews on both Audible and Amazon, though the codes only work for Audible. Five, and presented as a retraction of advice he has given for the past year, do a review swap on Audible: he quotes an ACX blog suggesting swapping codes with a fellow ACX narrator/producer/engineer, trading download codes and reviewing each other’s audiobooks on Audible, then expanding on the review on blogs. He shares this with reservation, saying he has been burnt by this strategy before regarding Amazon.

Key takeaways

• ACX provides 25 promo codes on publishing, but Dale says they carry no royalty value, so their value is promotional.
• Give codes to friends and family who ask for free copies instead of spending money on copies for them.
• Use niche social-media groups and explain the benefits of listening to build demand for gifted codes.
• Run giveaways through Gleam, Rafflecopter or PromoSimple to grow following and brand presence.
• Approach audiobook reviewers in your niche, and consider Audible-only code swaps per ACX’s blog — a reversal of his prior stance on Amazon swaps, offered with reservation.

Episode details: published August 20, 2017 · 5:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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