5 Reasons to Publish with Lulu

About this video

Dale introduces Lulu.com as a self-publishing distribution option he has not personally used yet but is strongly considering for his next release. Because of his lack of firsthand experience, he hands the video to Chelsea Bennett from Lulu Press on YouTube to give five reasons to publish with Lulu. Chelsea says publishing is completely free — create an account, upload cover and manuscript, and publish — with print-on-demand meaning no minimums or maximums. She adds free global distribution through Lulu’s worldwide print and distribution network, both print and e-book formats with over 3,000 print formats plus EPUB and PDF e-books, and what she calls the highest royalties: an 80/20 revenue split for print books and 90/10 for e-books. Finally, Lulu is a certified B Corp, which she compares to organic certification for milk, meeting standards of sustainability, accountability and transparency. Dale closes by promoting Lulu’s four myths of self-publishing resource.

Key takeaways

• Publishing with Lulu is free to start, with print-on-demand and no minimum or maximum orders.
• Lulu offers free global distribution through its worldwide print and distribution network.
• Lulu supports print and e-books, claiming over 3,000 print formats plus EPUB and PDF.
• Chelsea cites an 80/20 revenue split for print books and 90/10 for e-books.
• Lulu is a certified B Corp, certified by the non-profit B Labs for sustainability, accountability and transparency.

Episode details: published March 27, 2018 · 3:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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