5 Tips for Self Publishing On Amazon KDP

About this video

Dale gives five tips for KDP authors who are struggling to gain traction. First, be patient: a new author is someone with one book and under two years in the business, and he warns against expecting the results of authors who claim $10,000 in their first month, calling such cases unicorns that should be taken with a grain of salt. Second, become prolific, because Amazon rewards new products that sell; quoting Craig Martell’s line that nothing promotes your last book like your next book, he suggests epic novelists add shorter reads that lead into flagship titles. Third, never stop promoting, cycling through Amazon, Facebook and Google ads, interviews, guest posts, newsletter swaps and group promotions, then doubling down on what works. Fourth, use the free Amazon Author Central profile at author.amazon.com to gather all books in one place, gain another route for indexing, and track reviews and rankings across regions and languages. Fifth, overhaul a stalled book: refresh its seven backend keywords at least once a year but no sooner than 30 days apart, rewrite the description weaving in those keywords, and replace a weak cover, noting that even Stephen King and J.K. Rowling titles get new covers.

Key takeaways

• Be patient as a new author; authors claiming $10,000 in their first month are, in Dale’s words, unicorns and not a realistic benchmark.
• Publish prolifically — nothing promotes your last book like your next book — using short reads to feed readers into longer flagship works.
• Never stop promoting: rotate ads, interviews, guest posts, newsletter swaps and group promotions, then repeat the methods that work.
• Set up the free Amazon Author Central profile to consolidate your catalogue, add another indexing route, and track reviews and rankings in one place.
• Overhaul stalled books by refreshing backend keywords at least yearly (never more often than every 30 days), rewriting the description, and replacing the cover.

Episode details: published December 28, 2020 · 8:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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