5 Ways to Make Money Online with Email Marketing

About this video

Dale presents five ways to make money online with email marketing in 2020, aimed at authors and other email marketers, arguing email matters more than ever while people are shut in and spending time in their inboxes. First, video content: drive your list to YouTube videos, noting the YouTube Partner Program requires 4,000 watch-time hours in one year and 1,000 subscribers for AdSense, while Twitch’s affiliate program and Amazon Prime Video Direct, which pays per streamed hour, can pay sooner; he says YouTube videos have brought him thousands of email subscribers. Second, affiliate sales: join referral programs for products you can confidently stand behind and share them by email, though some companies prefer affiliate links be sent via videos or your own website rather than placed directly in emails. Third, course sales: build value repeatedly in an email automation before making the ask, or offer a free course and upsell completers to a premium course, naming platforms Gumroad, Udemy, Thinkific and Teachable. Fourth, consults and coaching: pitch higher-ticket offers of $1,000 or more only to hyper-engaged subscribers who open, click and buy, and he insists even fiction authors can coach on how they create their work. Fifth, books — ebooks, print books and audiobooks together — sold through the list, with an in-book offer that turns buyers into new subscribers. He also walks through using sponsor Fiverr’s book and ebook store to commission a lead magnet, suggesting filtering by a $50 to $200 budget and up to three-day delivery, and getting it edited and given a good cover.

Key takeaways

• Send your email list to video content: YouTube Partner Program monetization needs 4,000 watch-time hours in a year and 1,000 subscribers, while Twitch affiliate and Amazon Prime Video Direct (paid per streamed hour) can pay earlier.
• Use affiliate sales by recommending products you can stand behind; some companies do not allow affiliate links directly in emails, so route subscribers through a video or your own website instead.
• Sell courses through a value-first email sequence — build value several times before the ask, or give a free course and upsell completers to the premium version on platforms like Gumroad, Udemy, Thinkific or Teachable.
• Reserve consults and coaching pitches of $1,000 or more for hyper-engaged subscribers who open, click and buy; Dale argues any expert, including fiction authors, can coach on their process.
• Publish books in ebook, print and audiobook formats and put an email signup offer inside them, so each sale can also generate a new subscriber you can sell your backlist to.

Episode details: published March 25, 2020 · 11:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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