ACX Audiobook Publishing | Uncover Profitable Keywords

About this video

Dale explains how keywords work for ACX audiobook publishing, prompted by a viewer who asked ACX customer service whether ACX allows seven keywords like Amazon and got the runaround. Dale says ACX does not give seven keyword slots like KDP; instead, publishers should work relevant, high-value keywords into their metadata — title, subtitle, series name and, most importantly, the description. Keywords drive discoverability, but relevancy is weighted by sales relative to other titles in the niche, and keywords are weighted differently for Kindle ebooks, print books and audiobooks: a term that performs on Kindle may not perform for audio. He notes Audible searches return far fewer results than Kindle or print searches for the same term, which he sees as a lucrative opening. His research method is Audible autosuggest: type a root keyword, collect the suggested iterations that are relevant, and work them organically into a description written for audiobook listeners rather than copying the Amazon description verbatim — avoiding keyword stuffing and having others proofread it. He closes by pointing to category selection, up to 200 categories on ACX, as a way to value-stack with keywords.

Key takeaways

• ACX has no seven keyword slots like KDP; keywords must be placed in the title, subtitle, series name and especially the description.
• Keyword weight differs by format, so a keyword that works for a Kindle ebook may not work for the audiobook edition.
• Audible searches return far fewer competing titles than Kindle or print searches, which the creator frames as an opportunity in audiobooks.
• Use Audible autosuggest from a root keyword to harvest relevant keyword variations for your metadata.
• Do not copy your Amazon description or stuff keywords; rewrite for audiobook listeners, work keywords in organically, get other eyes on it, and pair keywords with category selection.

Episode details: published May 27, 2019 · 7:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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