Amazon Author Central | Self Publishing on Amazon 2021

About this video

A comprehensive walkthrough of Amazon Author Central, which Dale says is free and available in the US, UK, Germany, France, India, Japan, Spain, Italy, and Brazil (with some features region-limited). You sign up at author.amazon.com using your KDP login, or reach it via the Marketing tab in the KDP dashboard. The author page acts as a one-stop shop for readers, and its Follow button means readers get emailed when you release a new title. He covers eight features: (1) Add books via the Books tab, searching by title, ISBN, ASIN, or author name — he prefers ASIN — with the book appearing on your profile within a few business days. (2) Add a bio under Profile, with language options varying by region. (3) Add photos and videos: the author photo must be at least 300 by 300 pixels in JPEG, PNG, or GIF; videos must be under 500 megabytes in AVI, FLV, MOV, MPG, WMV, or MP4. (4) Check bestseller rank, available in five of the 13 KDP regions (US, UK, Germany, France, Japan), with historical rank views from two weeks up to two years and all available. (5) Check customer reviews, available in nine of the 13 regions, sortable and filterable by book. (6) Add editorial reviews (US only), which appear below the book description; set the marketplace to Amazon.com and use Edit Book Details for the Kindle or paperback version. (7) Share blog feeds (US only) so new posts appear on your profile. (8) Check BookScan sales data (US only), which tracks point-of-sale by geography over four weeks, eight weeks, 52 weeks, or all available — useful for targeting ads and appearances, though he calls the interface clunky for authors with big backlogs.

Key takeaways

• Author Central is free; sign up at author.amazon.com with your KDP login
• The Follow button gets readers emailed when you release a new title
• Add books by ASIN for the most reliable match to your author page
• Author photos need 300x300 pixels minimum; videos must be under 500 MB
• BookScan (US only) shows where your print sales happen geographically

Episode details: published February 27, 2021 · 8:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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