Amazon Kindle Keyword Research | Best Keyword Tool for Kindle Direct Publishing

About this video

(Summary based on the Arabic caption track.) Dale discusses his favorite Amazon KDP keyword research tools as a trade-off between time and money: he would rather pay a little for a tool than spend time manually searching Amazon, though free tools require sifting through results like panning for gold. He warns that Amazon does not offer its own keyword tool and, in his view, will not because of legal liability, so third-party tools will occasionally have problems because Amazon constantly split-tests and changes categories, search and display; users should contact support when issues appear. His first method is Amazon itself in incognito mode, because a normal browser returns suggestions skewed by browsing and purchase history; in Chrome he presses Control, Shift and N to open the black incognito browser. Second is the free combination of Google Ads Keyword Planner and Google Trends, gathering keywords used on Google and narrowing the list by traffic in Trends or in the Planner, then checking them in Amazon search and trusting his gut. Third is Keyword Tool Dominator, which covers platforms from Google to Etsy and YouTube as well as Amazon, with a free model he believes allows up to six searches or queries per day and an unlimited premium model; its caveat is that it looks at the whole Amazon marketplace, not just the Kindle or book store. Fourth is Publisher Rocket, formerly KDP Rocket, created by his friend Dave Chesson of Kindlepreneur. It has a root-keyword feature and an AMS, or Amazon Ads, keyword feature, and shows number of competitors, average monthly earnings, average monthly Google searches, average monthly Amazon searches, and a competition score from 0 to 100. He generally likes keywords with over 100 searches per month on both Google and Amazon and a competition score of less than 50. At the end he begins a bonus tip: find between 7 and 12 good keywords.

Key takeaways

• Dale frames keyword tools as a time-versus-money trade-off, preferring to pay a little rather than spend time on manual Amazon searches.
• Use Amazon in incognito mode — Control+Shift+N in Chrome — so suggestions are not skewed by browsing and purchase history.
• Google Ads Keyword Planner plus Google Trends is a free combination for gathering keywords and narrowing them by traffic.
• Keyword Tool Dominator’s free model allows up to six searches per day in his account, but it scans the whole Amazon marketplace, not just books.
• Publisher Rocket, formerly KDP Rocket, shows competitors, average monthly earnings and searches, and a 0 to 100 competition score; he prefers over 100 monthly searches and a score under 50.

Episode details: published March 25, 2019 · 11:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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