Amazon Kindle SEO: 2 Keys for Success

About this video

Dale demystifies Amazon Kindle SEO, arguing it all comes down to relevancy in Amazon’s search algorithm (run by the A9 team, which he notes is not forthcoming about how it works, so best practices are pieced together from practitioner experience, including his conversation with Dave Chesson of Kindlepreneur). Relevancy is driven by keywords, engagement, and activity. Keywords must be specific and relevant: ‘werebear shapeshifter romance’ targets a real audience, while a broad term like ‘workout plan’ is useless until niched down, e.g. ‘gym workout plan for men over 55’; irrelevant keywords cause bounce-offs or angry low reviews. The engagement chain is impressions (your book is served in results), clicks (earned mainly by a strong cover and killer title), and buys (which raise both relevancy and bestseller rank). Reviews help relevancy too, but as an ancillary factor, not the whole strategy: he believes verified-purchase reviews carry more weight than unverified ones, keywords appearing organically in reviews aid SEO (but coaching reviewers violates Amazon’s terms), and helpful votes add engagement. Social shares from the product page also signal popularity to the algorithm, and an Author Central page provides additional indexing for your whole catalog. He closes with the two metrics tying it all together: balance (don’t over-invest in one factor like review-gathering at the expense of the rest) and consistency (the algorithm prefers steady performance — 10 downloads a day over 90 days beats a one-day spike of 100).

Key takeaways

• Amazon SEO is about relevancy, driven by keywords, engagement, and activity
• Niche keywords down (‘gym workout plan for men over 55’), avoid broad or irrelevant ones
• Impressions need clicks (cover/title) and clicks need buys to build relevancy
• Verified-purchase reviews likely weigh more; never coach reviewers — it violates Amazon’s terms
• The two master metrics are balance across all factors and consistency over time

Episode details: published March 26, 2019 · 14:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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