AMS Ads for KDP Print Books | Amazon Advertising

About this video

Dale announces that Amazon has quietly rolled out Amazon Marketing Services (AMS) ads for KDP print books. Previously, KDP account holders could only run AMS ads for Kindle ebooks, and had to hope print sales followed indirectly. Amazon had more recently begun counting relevant print purchases in the estimated total sales shown in the AMS dashboard when a customer clicked a Kindle ad and bought the print edition, but Dale notes ads are based on relevancy, so serving a Kindle-buying audience was a poor fit for print. Now KDP officially allows promoting a KDP paperback just like a Kindle book, with the same AMS features. He stresses this does not cover CreateSpace print books, saying the only other route for those would be opening an Amazon seller account and an AMS account there. He points viewers to a page with a brief explainer video and hints so they can start running ads to their KDP print books right away.

Key takeaways

• KDP print books can now be promoted with AMS ads, just like Kindle ebooks, with the same features
• Previously AMS was Kindle-only, so print sales from Kindle ads were indirect and based on relevancy to a Kindle-buying audience
• Amazon had already begun including relevant print purchases from Kindle ad clicks in the AMS dashboard’s estimated total sales
• CreateSpace print books are not covered by this KDP print ad option
• For CreateSpace books, Dale says the alternative he mentions is opening an Amazon seller account and an AMS account there

Episode details: published April 14, 2018 · 2:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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