Audiobook Publishing Business | Make More Money in 2020

About this video

Roberts interviews Tina Dietz of Twin Flames Studios, an audiobook publisher, podcast producer and vocal leadership expert, about building an audiobook publishing business and audio marketing. Dietz says audio is intimate, single-focus media people mostly hear through earbuds, rooted in oral storytelling, and has had a renaissance with podcasting and audiobooks. She says Audible holds two-thirds of the market share or more, that no well-funded competitor has emerged — contrasting Spotify spending, she says, about $500 million in the past year on podcasting — and that Audible is instead expanding into new countries. For promotion, she urges treating the audiobook as an asset: slice the five-minute retail sample (authors may use up to 15 minutes for promotion) into captioned audiograms, list on Chirp and Audiobook Boom, use ACX gift codes for honest reviews and giveaways, and guest on podcasts, offering hosts the sample and an affiliate link. She reframes self-promotion with a cookie analogy — offering, not commanding — and says the commonest author mistake is tiring of their own work before audiences discover it, citing Stephen Covey repeatedly repurposing the seven habits. She recommends podcast guesting before launching a show.

Key takeaways

• Dietz says Audible holds two-thirds or more of the audiobook market, so authors cannot afford to skip it, while expansion into new countries is the near-term growth she expects.
• Use up to 15 minutes of your audiobook for promotion: cut the five-minute retail sample into captioned audiograms for social media instead of using it all at once.
• Promote via audiobook-specific channels Chirp and Audiobook Boom, ACX gift codes exchanged for honest reviews, giveaways, and podcast guest appearances aimed at existing audio listeners.
• Reframe self-promotion as offering a cookie — an invitation, not a command; a no reflects the other person’s circumstances, not the quality of you or your book.
• Start with podcast guesting, which Dietz says usually costs only time, before launching your own podcast; research shows on Stitcher and listen before pitching.

Episode details: published February 21, 2020 · 32:45 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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