Best Promotional Strategies for Self Published Books

About this video

(Summary based on the Arabic caption track.) Dale interviews Julie Broad about promotional strategies for self-published books. Broad says the best strategy depends on the author’s goals: an Amazon bestseller badge can be gamed — she notes you can become an Amazon bestseller while selling only 14 books — so she prefers getting the book in front of ideal readers instead. For her first book, on real estate investing, she approached people who already shared her target audience of beginner real estate investors — real estate agents, mortgage brokers, and some accountants — who promoted the book and even bought copies to give as gifts. Speaking engagements can also put a copy in the hands of 100 or 500 attendees even if that does not register as Amazon bulk sales. She calls simply posting a link on Facebook ineffective for selling books, says Amazon Ads are her pick for paid book advertising, and points free-strategy seekers to booklaunchers.com/gameplan, where she covers eight ways to sell 1,000 copies for under $100, noting the $100 in her example went to stickers for a big book launch party.

Key takeaways

• Choose a promotion strategy based on your goal; an Amazon bestseller badge can be gamed with as few as 14 sales, per Broad
• Partner with people who already reach your ideal reader — for Broad’s real estate book, agents, mortgage brokers, and accountants
• Speaking to an audience and giving attendees copies can put the book in 100 or 500 hands at once
• Just posting a purchase link on Facebook is, in Broad’s view, a weak way to actually sell books
• Build friendships with potential partners before your book launches, so a promotion request does not come out of nowhere

Episode details: published November 7, 2018 · 4:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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