Book Marketing Strategies And Tips For Authors 2020

About this video

Dale introduces guest Sylvia Hubbard, described as a self-publishing veteran of over 20 years with well over 50 books in romance and suspense and founder of Motown Writers Network, to share five website-focused marketing tips for converting visitors into buyers. First, run specials at least once a month on your blog — deals, coupons, giveaways, freebies, exclusive reads and swag such as T-shirts and pins — backed by a customized thank you page. Second, collaborate with other authors through blog jumps and interviews to bring their readers to your site and improve search engine optimization. Third, create unique traffic builders that add value and make reading fun, such as signed book stickers for paperback buyers, her live story blogging where readers watch a story being written and encounter companion books, and ChooseYourRomanceStory.com, where the reader is the protagonist. Fourth, podcasting and business-blog interviews in her genre: Sylvia says this literally doubled her book sales the previous year, because it shows the person and business behind the books. Fifth, use blog carnivals, also called blog tours, for ongoing features and reviews. She advises stacking all five across website, social media and newsletter, reposting interviews about a week later and again months later, and checking analytics to do more of what works.

Key takeaways

• Run specials at least once a month on your own blog, including exclusive deals and swag, with a customized thank you page
• Collaborate with other authors via blog jumps and interviews to import their readers and build search engine optimization
• Build unique traffic builders such as signed book stickers, live story blogging and an interactive choose-your-story experience
• Sylvia Hubbard says podcasting and business-blog interviews in her genre doubled her book sales the previous year
• Use blog carnivals or blog tours, repost interviews later, and check analytics to repeat what works

Episode details: published April 14, 2020 · 9:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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