Book Marketing Strategies: The Easiest & Cheapest Solution

About this video

Dale interviews Helen from Merch Money, a YouTube channel covering print on demand across platforms such as Merch by Amazon, Redbubble and Etsy, about growing a business through in-person events and networking. They had co-hosted a meetup event with Kelly for a second year, drawing people from self-publishing, KDP and merch who overlap and exchange ideas. Helen says almost everyone from the first year’s meetup stayed in touch, appeared on each other’s shows, collaborated, and many returned the second year. Dale raises his own introversion as a barrier; Helen says many home-based workers feel nervous meeting people, but should push past it because everyone at such an event is talking about what they enjoy. On why networking grows a business, she argues nobody can do everything themselves, and talking to peers highlights their strengths, surfaces people who can help, and generates ideas. For finding events, she suggests partnering with a less introverted person or someone in your audience to organise a meetup — simply booking tables or a room in a restaurant, eating, and letting conversation happen — rather than treating it as difficult.

Key takeaways

• The guest argues in-person meetups and networking are a simple, effective way to grow a publishing or print-on-demand business
• Cross-niche events work: self-publishing, KDP and Merch by Amazon audiences overlap and trade ideas and collaborations
• Introverts are advised to push past nerves — many home-based workers feel the same, and shared interests make conversation easy
• Networking helps because nobody can do everything themselves; peers reveal strengths, helpers and new ideas
• To start an event, partner with a more extroverted person and simply book tables or a room in a restaurant rather than over-planning

Episode details: published May 6, 2019 · 5:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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