Everything You Need To Know About Amazon KDP | 2023 Low Content Books

About this video

A four-part sponsored (Book Bolt) guide to low content books — journals, notebooks, planners, coloring, activity and puzzle books — arguing most fail because publishers rely on intuition or steal others’ intellectual property instead of validating niches and keywords. Hard-way research: use DS Amazon Quick View in incognito mode, collect three to four dozen keyword ideas from autocomplete and narrow to 12 to 24; under 1,000 products is a good starting point, while 80,000–100,000+ is tough. He targets an average bestseller rank for the first 16 results of 10,000 to 100,000 — roughly 1 to 12 sales per day, he says —. Easy way: Book Bolt’s Products and Keywords features filter to low content and show results, average rank, prices, related keywords, search volume, and advertiser cost-per-click as buyer intent. Creation test: Book Bolt interiors beat free PowerPoint attempts stopped at the same marks — lined notebook in 7 minutes 21 seconds, planner in 9 minutes 20 seconds, word search in 16 minutes 20 seconds; about 38 minutes for three books. Publishing demos each took under 10 minutes: fill seven keyword slots, tick the low content option, skip buying an ISBN for low content, upload PDF interior and cover, check the print previewer, and price just below the dollar (examples: 3.99 US, 2.99 UK). He notes low content books cannot get expanded distribution through Ingram, and KDP ultimately said puzzle/activity books are NOT low content despite a phone rep saying the opposite. Sales tips: use front/back matter to build an email list (with QR codes) and sample other books (no more than 10 percent of any one book), and use Author Central, series pages and text-based A+ Content for indexing. Citing the Amazon Advertising certification course, he says 91 percent of customers visit reviews before buying and retail-ready means at least 15 reviews at three and a half stars or greater; Amazon Influencer shoppable videos earn 4 percent if a viewer watches at least 30 seconds and purchases. Sponsored Products: start with automated targeting, $1 to $10 per day, bids around 35 cents, weekly checks, negative targeting from the Search Terms report, and 14 days to judge results.

Key takeaways

• Validate low content ideas by niche and keyword balance of demand vs competition — don’t rely on intuition or copy others’ IP
• Hard-way vetting: DS Amazon Quick View in incognito; target first-16 average BSR of 10,000–100,000, per Dale roughly 1–12 sales/day
• Book Bolt creation beat free tools in timed tests: notebook 7m21s, planner 9m20s, word search 16m20s
• Publishing: fill 7 keyword slots, tick low content, skip ISBN for low content, upload PDFs; low content gets no expanded distribution via Ingram
• Sell more via back-matter email capture and next-book promotion, Author Central/series/A+ indexing, and Amazon Influencers (4 percent on qualifying video sales)

Episode details: published March 5, 2023 · 42:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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