Fast Track to Becoming a Bestselling Author

About this video

Sponsored by MiblArt, Dale argues there is no fast track to becoming a bestselling author and that bestseller status is often fleeting and anticlimactic; the authors who win long-term are resourceful and resilient. He profiles Catherine D. Graham, a USA Today bestselling author, editor and YouTube creator who began writing in 2021 and built her covers through MiblArt’s sister sites, starting with GetCovers.com for a lead magnet, then GetPremades.com for Splitting Dawn in the Realm of Darkness box set, then MiblArt itself for her Splitting Worlds novella collection and interior formatting. Despite liking her original cover, Graham saw her debut novel The Vow That Twisted Fate underperform because the cover attracted too-young readers for an adult novel, so after winning the first of four MiblArt giveaways she commissioned a full cover overhaul. Dale’s core advice: when a book is not selling despite promotion, audit the cover and the book description first, because the cover is the biggest barrier to entry, and treat the book like an employee to be trained rather than fired. He closes with the giveaway details: an ebook and print cover design package worth $150 with a winner drawn June 27th, a series culminating in a premium cover prize worth $700, and 10% off MiblArt with the code Dale10.

Key takeaways

• Bestseller status is fleeting; resilient authors who fix fundamentals win long-term
• When sales lag, audit the cover and book description before spending more on promotion
• A cover that attracts the wrong audience age group can quietly suppress the right sales
• Catherine D. Graham moved from GetCovers to GetPremades to MiblArt as her books professionalized
• Treat an underperforming book like an undertrained employee: fix inputs before abandoning it

Episode details: published June 15, 2023 · 6:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: What Hardcover with Dust Jacket Is the Best? · Next: 50 Killer Tips for Amazon KDP in 25 Minutes →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube