Finding Keywords for KDP in 10 Minutes

About this video

Dale’s free manual method for finding KDP keywords, with the caveat that quality research takes longer than the video. Keywords drive discoverability, not sales — cover, description and content close the sale. Start with a seed list, install the free DS Amazon Quick View extension to see product details and Best Sellers Rank in search results, and research in incognito so results are not personalised. Type seed terms and harvest Amazon autosuggest, keeping only phrases you are 100% sure describe the book. For each phrase, check the result count — under 1,000 competing products is great, over 100,000 means consider alternatives — and the average Best Sellers Rank: he targets roughly 10,000 to 100,000, which he says represents about one to a couple dozen sales per day, while an average near 100 means a brutal fight for page one. Then clean the list: reserve one to four exact-match phrases, combine the rest to fill the seven backend slots at 50 characters each with no repeated root words, citing Dave Chesson’s case study on filled slots. Log everything and recycle leftover keywords into the description, A+ content and author bio; Publisher Rocket is his paid shortcut.

Key takeaways

• Research in incognito with DS Amazon Quick View to see unbiased results and ranks
• Target phrases with low product counts and average ABSR roughly 10,000–100,000
• Fill backend slots: 1–4 exact-match phrases, the rest combined, 50 characters per slot
• Keywords create discoverability only — the cover, blurb and content make the sale
• Reuse leftover keywords in the description, A+ content and per-book author bio

Episode details: published July 5, 2022 · 6:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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