Free KDP Book Marketing for Authors | Amazon A+ Content

About this video

Dale explains Amazon A+ Content as free marketing for KDP authors: the ‘From the Publisher’ section on a product page, adding graphics, comparison charts, and context beyond the book description and Author Central editorial reviews. Previously this was only available through Amazon Advantage for sellers, and when Advantage closed to new account holders authors needed someone grandfathered in — per region, as with guest April Cox from Self-Publishing Made Simple, who had US access while Dale had UK access. KDP has now rolled A+ Content out to all KDP account holders across regions, with the exception of Japan, where authors must log into kdp.amazon.co.jp. Books must be published or on pre-order to add it. Authors must create their own graphics, using tools like Canva or his preferred Book Brush, and can apply assets to one book or multiple books by entering ASINs. Rules include: no customer or editorial reviews, a maximum of four quotes or endorsements from a well-known source with the source cited, and no pricing, discounts, or promotional deals — Amazon will reject content that includes them.

Key takeaways

• A+ Content fills the ‘From the Publisher’ section with graphics and comparison charts — free marketing via the KDP Marketing tab
• Formerly Amazon Advantage-only; now available to all KDP holders, except Japan via kdp.amazon.co.jp
• Books must be published or on pre-order before A+ Content can be added
• Create your own graphics (e.g. Canva or Book Brush) and apply them across multiple ASINs
• No reviews, max four sourced quotes/endorsements, and no pricing or promotions or Amazon will reject it

Episode details: published August 6, 2021 · 4:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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