GAME-CHANGING TIPS to Unlock KDP Book Sales 2023

About this video

Note: summarized from the Arabic caption track. Dale, in the final part of a Book Bolt-sponsored series, calls a book’s front and back matter its most valuable real estate for selling more books, for fiction, non-fiction and low-content titles alike. Use it to build an email list through a provider such as Mailchimp, MailerLite or AWeber, moving readers off Amazon so you can announce future releases; in print books, QR codes carry readers to a website. Put a sample or promotion for your back catalogue in the back matter, and ask for reviews there — but prioritise sending readers to your next book first, then asking for the review. Citing figures he attributes to Amazon’s free Ads certification course, he says 91% of customers check reviews before buying and that a title should aim for at least 15 ratings at about 3.5 stars or more. Other tactics include contacting Amazon Influencers whose shoppable videos sit above reviews — he says they earn 4% paid by Amazon if a viewer watches 30 seconds and buys, which suits low-content books — setting up Author Central with a unique, keyword-aware bio per book and asking readers to follow you, creating series pages in the KDP dashboard, and adding text-with-image A+ Content modules, which he says Amazon Advertising states are indexed. For Sponsored Product ads he advises beginners to start with automatic targeting, a $1 to $10 daily budget and roughly a 35-cent starting bid, review weekly, move poor search terms to campaign-level negative targeting, and give an ad group at least 14 days.

Key takeaways

• Treat front and back matter as prime selling space: build an email list there and use QR codes in print books to move readers off Amazon.
• Promote your next book in the back matter before asking for a review; Dale cites Amazon’s Ads course that 91% of customers check reviews before buying.
• Amazon Influencers’ shoppable videos can drive reviews and sales, especially for low-content books, with their 4% commission paid by Amazon, per Dale.
• Improve discoverability with Author Central follow requests, per-book keyword-aware bios, series pages, and text-with-image A+ Content modules.
• Start Amazon Ads with automatic targeting, a $1-$10 daily budget and about a 35-cent bid, review weekly, add poor search terms as campaign negatives, and wait at least 14 days.

Episode details: published February 19, 2023 · 10:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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