Get First Page Placement on Amazon KDP

About this video

Dale argues Kindle publishing keywords can make or break exposure and first-page placement on Amazon. He says when he works with publishers getting no traction, keyword choice is usually the limiting factor. Early in his career he assumed single words such as exercise, fitness and workouts described his fitness books, but he calls those incredibly broad: they bury a book among millions of similar books, whereas specificity increases the likelihood of discovery. He notes that, as of 2017, KDP allows seven separate keyword slots with up to 50 characters per slot, and says using only a small portion of a slot is doing it wrong. His general rule is to create a long-tail keyword — a string of three words or more — for each slot, using keyword stemming to build an Amazon search-optimized phrase. He does not promise first-page placement, but says the strategy increases the likelihood of discovery among Kindle ebooks on Amazon.

Key takeaways

• Dale says poor keyword choice is the usual limiting factor for publishers getting no traction
• Single broad words like exercise, fitness and workouts bury a book among millions of similar titles
• KDP allows seven keyword slots with up to 50 characters each, as of 2017 in the video
• Fill each slot with a long-tail phrase of three words or more rather than leaving most of the slot unused
• Use keyword stemming to build search-optimized phrases; Dale promises increased discovery likelihood, not guaranteed page-one placement

Episode details: published June 29, 2017 · 3:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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