Getting More Reviews with an Audiobook Promo Code

About this video

Dale works with elementary school teacher Rob Phelan on promoting his first audiobook, a children’s book about saving featuring Stash the squirrel. Because Rob published wide and non-exclusive, he does not get ACX/Audible promo codes, but Findaway Voices offers 30 promo codes for non-exclusive audiobooks through its platform. Dale contrasts regions: ACX codes work only in the US and UK, while Findaway’s redemption platform Authors Direct reaches the US, Canada, and Australia, with potentially more markets later. The purpose of codes is to get reviews and promote a new release, and they should be given out quickly. He walks through AudioFreebies.com, choosing the reviews goal over maximizing distribution, noting that brings fewer but more serious requests; in Rob’s case he says Rob netted only two takers and was picky about reviewers. Dale and MK add broader tactics: join Facebook groups for free audiobook promo codes, especially niche-specific groups; promote where you consistently show up, playing audio samples; tap email subscribers first because they already know and trust you; show the experience and benefit — for parents, someone else reading the favorite book aloud — rather than just the intangible product; and use StoryOrigin, a paid monthly service, for code redemption and newsletter swaps, which Dale claims brought him an organic pickup within 24 hours without advertising. Throughout, he stresses consistently asking listeners to leave a review.

Key takeaways

• Non-exclusive audiobooks through Findaway Voices get 30 promo codes, redeemable via Authors Direct in the US, Canada, and Australia, versus ACX codes limited to the US and UK.
• Promo codes are meant to generate reviews and launch attention, so distribute them quickly rather than holding them back.
• AudioFreebies and Facebook groups for free audiobook promo codes are presented as routes to reviewers, with niche-specific groups recommended.
• Email subscribers should be tapped early for codes because they already know, like, and trust the author.
• Promote the audiobook where you already show up consistently, sell the listener experience/benefit, and always follow up with a direct reminder to leave a review.

Episode details: published January 26, 2022 · 9:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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