How to Get More Book Sales on KDP (Amazon)

About this video

Dale contrasts two of his own launches — the creator says one book sold 170 copies on launch day while another sold none — and attributes the difference to following, versus ignoring, his systematic launch process. The system starts with an ARC team gathered 45 to 60 days before launch (shorter for short books, longer for novels), distributed via Story Origin or BookFunnel, or via paid ARC services for bigger budgets, to secure early reviews; he cites Amazon as saying retail-ready means at least 15 reviews averaging three and a half stars or more. Next, set up an ebook preorder at least 30 days out with finished manuscript and metadata, priced at a discount to incentivize preorders, release the print book about two weeks early to collect reviews on the product page, and promote through your email list, daily newsletter swaps with niche authors, and scheduled social posts. He then recommends starting a low-budget Amazon sponsored product auto-targeting ad on the preorder, checking search terms and adding negatives, seeking podcast, YouTube and blog interviews, and after print goes live, directing ARC readers to post reviews. On launch day, raise the ebook price as promised.

Key takeaways

• Build an ARC team 45-60 days before launch and use a distribution service so early reviews are ready at release
• Set a discounted ebook preorder at least 30 days out with the finished manuscript uploaded, never a placeholder
• Release print about two weeks before the ebook to seed the product page with reviews that drive preorders
• Line up newsletter swaps, email pushes and social posts for the weeks before and after launch well in advance
• Start ads small on auto-targeting, monitor search terms weekly, and move proven terms into manual campaigns with negative targeting

Episode details: published January 12, 2024 · 14:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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