How to Increase Amazon KDP Book Sales

About this video

Dale argues that reviews, KDP Select enrollment, advertising, and a deep email list are only ancillary compared to four critical elements for increasing Amazon book sales. First is the book title, which can make or break long-term success, with a big difference in title choice between fiction and nonfiction. Second is the book cover: everyone judges a book by its cover, low-quality covers can lead to low sales, so choose a designer wisely, get an unbiased outside opinion before launching, and tweak the cover if sales are not coming. Third is the book description, the author’s time to shine and give a prospective customer a compelling reason to buy, even though some customers skip it if the title and cover are strong. Fourth is keyword metadata, broadly covering keywords in the title, subtitle, description, and the keyword slots in the publishing dashboard. If you are not saying exactly what your ideal customer is searching for, your chances of discovery are considerably diminished, and the right keywords depend on fiction versus nonfiction and the niche audience served.

Key takeaways

• Reviews, KDP Select, advertising, and email lists are ancillary compared to four fundamental elements: title, cover, description, and keyword metadata
• Choose the book title wisely because it can make or break long-term success, and title strategy differs greatly between fiction and nonfiction
• Invest in a quality cover, choose the designer wisely, and get an unbiased outside opinion before launch; tweak the cover if sales lag
• Use the book description to give prospective customers a compelling reason to buy
• Put researched keywords in the title, subtitle, description, and KDP keyword slots so the book matches what ideal customers are searching for

Episode details: published July 21, 2017 · 3:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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