How to Increase Book Sales on Amazon

About this video

Dale gives seven time-only tips for increasing book sales on Amazon. One, select optimal keywords by identifying your audience and uncovering the exact words they search with, then compiling a large list of keywords and phrases instead of guessing. Two, use a good title and subtitle: unless you are famous, a catchy title alone will not sell, so include audience search keywords in a sensible, memorable way and avoid spammy keyword stuffing. Three, invest in a well-designed cover — he says poorly designed covers are the primary reason books do not sell, readers judge by the cover, and authors without design skill should hire a professional via sites he names such as Fiverr, Upwork, 99designs or Archangel Ink, rather than passing off an Amazon Cover Creator design as professional. Four, develop a compelling description by studying bestsellers in your category and modeling their layout in your own words, hooking readers in the first few lines. Five and six, choose a smaller category/niche and avoid a crowded niche, aiming for the top 20 of a subcategory for visibility — be a big fish in a small pond. Seven, build a brand around an audience’s problem instead of ‘shotgunning’ random trend-chasing books, whose success he says is fleeting.

Key takeaways

• Research the exact search words your target readers use and build a large keyword/phrase list — do not guess keywords.
• Put keywords in the title and subtitle in a logical, memorable way; a clever title alone will not sell for an unknown author.
• A professional-quality cover is treated as the top sales factor — hire a designer if you lack graphic design skills.
• Model your book description on bestselling books in your category, in your own words, and hook interest in the first few lines.
• Start in a smaller subcategory, aim for top-20 visibility there, and build a lasting brand rather than shotgunning random books.

Episode details: published June 13, 2017 · 7:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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