How to Increase Kindle eBook Sales w/ @MarcGuberti

About this video

(Summary based on the Arabic caption track.) Dale Roberts hosts Marc Guberti, described as a USA Today and Wall Street Journal bestselling author, to explain how to revive a Kindle ebook whose sales have faded after launch. Guberti’s first tip is to stagger formats: he usually launches the Kindle and print editions together but holds the audiobook back, because audiobooks are harder to produce (he hires an editor for the extra work) and a later audiobook release creates a second launch moment and fresh momentum; he acknowledges some authors prefer launching all three at once. He also suggests offering buyers a bonus worth more than the book itself — for example, email an Amazon receipt for a $2.99 Kindle book and receive a free course — so buyers feel they got a bargain. Second, he urges every author to run Amazon Ads indefinitely, unlike the finite format trick: find keywords via tools such as KDP Rocket or Amazon search itself, and use other authors’ names and book titles as ad keywords, which is not possible with the seven keywords KDP asks for at publication. He recommends checking ads at least daily and targeting an advertising cost of sales below 70%, reasoning that a 70% Kindle royalty means anything under that is profitable while impressions build exposure. As his own example, he claims his 2018 book Podcast Domination still sells daily thanks to Amazon Ads, helped by reviews, a good cover and a proper description. His bonus tip is email capture: put a way to join your mailing list on the first pages, within Amazon’s preview, offering a highly targeted freebie — a relevant virtual summit or a simple checklist — so launch buyers from outside your audience become subscribers who drive future sales.

Key takeaways

• Stagger format releases: holding the audiobook back after the Kindle and print launch creates a second launch and renewed momentum for a fading title.
• Offer a receipt bonus worth more than the book’s price (e.g. a free course for emailing an Amazon receipt) to make buying feel like a bargain.
• Run Amazon Ads continuously, using other authors’ names and competing book titles as keywords — something KDP’s seven backend keywords do not allow.
• Check ads at least daily and aim for an advertising cost of sales under 70%, which the speaker frames as profitable against a 70% Kindle royalty.
• Put a targeted email opt-in (summit access or a simple checklist) on the book’s first, preview-visible pages so new readers join your list for future launches.

Episode details: published February 8, 2020 · 8:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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