How to Make HTML for Amazon Book Description

About this video

Provenance note: the transcript track is in Arabic, summarized faithfully in English here. Dale argues that after an author has a title, cover, and book description, one small change can turn a browser into an eager buyer: improving the Amazon product page description with HTML. He defines HTML as the standard system for marking up text to achieve font, color, graphic, and hyperlink effects on web pages, and notes that on Amazon an author is limited to changing text size and using bold and italic. He says readers initially see only about the first two lines of the description, so those lines must earn a click on ‘Read more’ — HTML can turn a plain opening sentence into a must-see headline, and bold, italic, font size, and bullet points can then hold attention and reinforce the purchase decision. He says both Amazon KDP and CreateSpace support HTML and presents the technique as legitimate and approved by Amazon and CreateSpace, but warns each platform requires its own unique HTML coding and getting it wrong can make a listing look messy. For non-technical authors, he notes some self-publishing programs charge hundreds of dollars for formatting tools, and teases a follow-up video about free online tools that create attractive Kindle and CreateSpace descriptions at no cost.

Key takeaways

• Use HTML in the Amazon book description to turn a plain product page into a more compelling sales pitch
• Only the first two lines are initially visible, so the opening must earn a ‘Read more’ click
• Bold, italic, font size, and bullet points help hold attention after the opening
• KDP and CreateSpace support HTML but each requires its own unique coding, and errors look messy
• Paid formatting tools can cost hundreds of dollars; Dale teases free online alternatives in a follow-up video

Episode details: published July 23, 2017 · 2:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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