How to Make Money Beyond Publishing Books with @MarcGuberti

About this video

Dale Roberts interviews Marc Guberti of the Breakthrough Success podcast on making money beyond publishing books. Guberti says a book does not have to be just a book — you can turn it into a training course, and turn course content back into another book. He points to Skillshare, where 10- to 30-minute classes do well, allowing him to create courses multiple times per week without building a 6-hour course, while longer courses could go on a platform like Udemy or be hosted yourself to keep the commission. A book can also drive a business directly: end the book with an offer for your team to help the reader, which can bring in clients, and put a free offer/landing page near the beginning — citing Steve Scott as an example — so even people previewing the free book sample can join your email list. He recommends looking for ways to expand the book through a free offer, coaching, or a service, and by repurposing its content.

Key takeaways

• Repurpose one piece of content in both directions: turn a book into a training course, and turn course content into another book
• Short 10- to 30-minute classes do well on Skillshare, making it feasible to release multiple courses per week without building a 6-hour course
• Hosting a longer course yourself, rather than on a platform like Udemy, lets you keep all the commission if you can attract buyers
• Use the end of the book to offer coaching or a done-for-you team service, turning readers into clients
• Place a free offer/landing page early in the book, as Steve Scott does, so even free-preview readers can join your email list

Episode details: published April 21, 2018 · 3:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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