How To Make Money with Facebook Groups in 2020

About this video

Dale shares five best practices for monetizing a Facebook Group without scaring members away, based on strategies he says he has used in his own groups. One: build first, sell later — if your group has fewer than 100 members or only about one post a day with little interaction, selling will drive people off; grow engagement first and monetize long term. Two: passive links — place links to your YouTube channel, email list, or an existing course in the group description or posts so they quietly collect traffic without hard selling; this is the one exception to building first. Three: deliver ‘ridiculously stupid value’ before selling, citing Gary Vaynerchuk’s book ‘Jab, Jab, Jab, Right Hook’ — repeated value builds know/like/trust so members buy willingly and may even share your products for you. Four: use a dedicated promo post (a ‘purge post’) where other brands and members can promote their products, services, and affiliate links on one thread on a set day, while group rules otherwise restrict selling — this keeps others’ promotions contained so your own sales posts stand out. Five: go live in the group — live video drives far more engagement, signals importance to Facebook’s algorithm, grows the group, and deepens the pool of potential buyers; announce the time in advance and don’t be afraid to pitch during the stream with a link included.

Key takeaways

• Build and grow engagement first; don’t sell to a group under 100 members
• Passive links in descriptions/posts sell quietly without hard pitching
• Give heavy value first (jab, jab, jab, right hook) to build know/like/trust
• Contain others’ promotions in one scheduled promo/purge post thread
• Live video boosts engagement and algorithm reach — and it’s fine to sell on it

Episode details: published May 18, 2020 · 6:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Is Kindle Publishing Still Profitable In 2020? YES or NO?! · Next: 5 Best Publishing Companies for Books in 2020 →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube