How to Price Your Self Published Book

About this video

Dale says there is no hard and fast rule for pricing a self-published book on Amazon Kindle, KDP Paperback and CreateSpace, and advises starting with research: look at books in your niche that are actually selling, checking product details for a rank, and research in the marketplace most relevant to your audience — for example Amazon.de for a German-speaking crowd, not Amazon.com. After about 10 to 12 books you should see a common or average price and pick a sweet spot you are comfortable with rather than bargain-basement pricing a solid book. For faster eBook sales he describes dropping to 99 cents, and once you sell about 12 to 20 copies per day, raising the price by about a dollar at a time, waiting 24 to 48 hours between rises, and backing off when sales slow. For paperbacks he says to focus on the bottom line and recommends keeping the price around $10. From his own experience, he only drops nonfiction Kindle books to 99 cents for Kindle countdown deals or at launch, finds $2.99 to $4.99 the norm for nonfiction eBooks earning about two to four dollars per sale, keeps fiction around 99 cents up to a $2.99 sweet spot, prices a five-book box set around $4.99 to $5.99, and prices paperbacks to profit about three to five dollars per sale, while urging authors to test different prices.

Key takeaways

• Research 10 to 12 selling books in your niche in the relevant Amazon marketplace and price near the common average you find
• A book with no categories or ranking in product details has likely not sold in that region
• Test eBook pricing by starting at 99 cents and raising by about a dollar after 12 to 20 copies per day, waiting 24 to 48 hours between rises
• Dale’s stated norms: nonfiction eBooks at $2.99 to $4.99, fiction up to a $2.99 sweet spot, and a five-book box set at $4.99 to $5.99
• For paperbacks, focus on profit per sale — Dale aims for about three to five dollars — and recommends keeping the price around $10

Episode details: published September 2, 2017 · 4:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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