How to Promote Your Book with 5 Free eBook Amazon Promotions

About this video

Dale describes five free ways Amazon itself can surface a book, instead of paying for Facebook, Amazon Marketing Services or Google Ads. First he notes Kindle and print books can have up to 10 browse paths or categories, even though only three best-ranking categories show in product details, and authors can request additional relevant browse paths via the KDP Contact Us link or CreateSpace. The five features are: 1) New Releases, for bestselling books in the first 30 days; 2) New and Noteworthy Kindle eBooks, extending to 90 days but requiring strong, consistent sales in the first 30 days, and for Kindle eBooks only; 3) Most Wished For, driven by enough readers adding a print book to their Wish Lists; 4) Gift Ideas, common in niches like children’s print books and art sketchbooks and especially useful around the holidays, based on relevancy, keywords, categories and buys; and 5) Also Boughts and Frequently Bought Together, where Amazon features your book alongside related niche titles when customers buy them together — which Dale says can also signal what to publish next, without plagiarising competitors.

Key takeaways

• Request up to 10 browse paths/categories for a book via KDP or CreateSpace, not just the three shown in product details
• New Releases gives new books visibility in their first 30 days where established books dominate the main bestseller charts
• New and Noteworthy Kindle eBooks extends to 90 days but requires strong, consistent sales in the first 30 days to qualify
• Most Wished For and Gift Ideas rankings are driven by Wish List adds, relevancy, keywords, categories and buys
• Also Boughts and Frequently Bought Together place your book on related product pages and can reveal what the niche audience wants next

Episode details: published April 2, 2018 · 5:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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