How to Promote Your Kindle eBook | 5 Book Marketing Strategies

About this video

Dale shares five free ways to promote a Kindle ebook that cost time rather than money, stressing the list is not exhaustive. First, an email list, which he calls the simplest way to spike sales, downloads and reviews. Second, free book promotion websites, with a warning from his early career: he says he easily spent three hours or more a day posting to them without knowing which worked, so he now recommends testing one site at a time and adding another only after measuring results. Third, social media groups — find where your audience congregates and build real relationships by conversing, sharing relevant finds and asking questions, rather than bombarding members with promotions, so sales come organically. Fourth, your own website as an author platform and catch-all home for your work; it does not have to be pretty. Fifth, making videos, his preferred method: he notes a site mentioned how his self-publishing tutorials increased his exposure and indirectly promoted his fitness books, and recommends teaching what you know, ideally more directly tied to your books.

Key takeaways

• An email list of avid readers is presented as the simplest free lever for sales, downloads and reviews
• Test book promotion websites one at a time to measure effectiveness instead of spending hours posting everywhere blindly
• In social groups, build genuine relationships and contribute value; do not just push free books and promotions
• Maintain your own website as a catch-all author platform you control, even if it is simple
• Use helpful videos to build visibility and value, with a direct link to your book niche for stronger promotion

Episode details: published August 8, 2017 · 3:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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