I Tried 4 Email Marketing Services...Why I Chose MailerLite

About this video

Dale, in online business since 2014, reviews the four email marketing platforms he used in the previous five to six years — GetResponse, Mailchimp, SendFox, and MailerLite — and explains why he chose MailerLite. He left GetResponse and Mailchimp seeking something more cost-effective and less clunky, criticising Mailchimp’s unintuitive interface after its acquisition by Intuit. SendFox, bought on a lifetime deal, failed for self-publishers: it lacked basic features like emojis, its scheduler sent at the wrong time, it only sent to the most active subscribers with no documented criteria — an email to a list of 3,500 might reach only 2,500 — it auto-purged inactive subscribers, and it ultimately asked him to back out of the lifetime deal because his email volume strained their system. He considered ConvertKit but, on assistant Ava’s advice, chose the simpler MailerLite; Ava moved eight email lists, three website forms, and four automations in about two hours thanks to its intuitive, fast interface. He details MailerLite features including campaigns with drag-and-drop, rich text, and custom HTML editors, A/B split testing on paid accounts, forms and pop-ups, landing page templates including ones for authors, automations, and detailed analytics. Pricing stated: free up to 1,000 subscribers, about $10 a month after that, and about $15 a month for up to 5,000 subscribers; Mailchimp is noted as free up to 2,000 subscribers. Caveat: MailerLite requires a completed website and a domain email for account approval.

Key takeaways

• MailerLite is his pick after GetResponse, Mailchimp, and SendFox; ConvertKit was deemed more than he needed
• SendFox flaws cited: no emojis, faulty scheduler, unexplained ‘most active’ sending, and auto-purging inactive subscribers
• Migration was fast: 8 lists, 3 forms, and 4 automations moved in about two hours
• Pricing stated: free to 1,000 subscribers, about $10/month after, about $15/month up to 5,000
• MailerLite approval requires a completed website and a domain email

Episode details: published November 10, 2021 · 12:25 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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