KDP Book Marketing for $35, Is It Worth It? | Book Promo Case Study 1 of 3
About this video
Dale presents case study 1 of 3 on a five-day book promotion run with a relatively new romance author, SL Michaels, promoting her book The Sinister at 99 cents. Because she lacks budget for Amazon ads, they tried inexpensive Fiverr book promotion gigs, spending $35 total and trying different sellers with Instagram and blog pushes, at about $10 or less per gig. Dale advises contacting Fiverr sellers ahead of time to confirm details and time each promotion to a specific day, and not to stack promos at first, so you can tell what worked; results may vary widely. Day one: jazzykins promoted the book on her blog and social media for $5, delivering four posts, with no sales. Day two: Medea 1995 promoted it on two Instagram accounts for $5; communication was difficult at first, and her product-placement reel got over 500 views, but no sales. Day three: Video Girl For You promoted it on her blog digitalbooknook.com for $10 and shared it on Twitter, with no sales. Day four: a $5 Instagram promotion produced a strong image and over 300 likes, but no sales. Day five: SA Design 4 promoted it on her Instagram book blog for $10, crafting an image, a long-form post and stories with a direct Amazon link, producing two sales. Total: two sales for $35, with no residual effects reported by the author. Dale says he does not directly blame the sellers — they offer a spotlight and cannot control whether their audience buys — but concludes the services were not a good fit for selling this romance book; the author liked getting the two sales but suggested promotions could cover more than one area, such as TikTok.
Key takeaways
- The creator reports spending $35 across five Fiverr gigs over five days and getting a grand total of two sales for SL Michaels’ The Sinister at 99 cents.
- Contact sellers in advance and stagger promotions one per day rather than stacking them, so effectiveness can be measured.
- Views and likes did not convert: one reel got over 500 views and another post over 300 likes, both with zero sales.
- Only the day-five $10 Instagram book-blog gig, with a long-form post and story link to Amazon, produced sales.
- Dale does not blame the sellers for offering a spotlight, but concludes these gigs were not a good fit for this romance book and notes results may vary widely.
Episode details: published April 2, 2023 · 5:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.
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