KDP Book Marketing Services for $150??? | Book Promo Case Study 3 of 3

About this video

In the third of three case studies, Dale Roberts reports running a 5-day 99-cent promotion for his nonfiction book Amazon Keywords for Books, which was published wide across major retailers, using five paid promo services plus three Amazon Ads campaigns and a broadcast to his email newsletter of roughly 3,000 subscribers. He says he tried Fuzzy Librarian, Bargain Booksy, Robin Reads, Book Doggy and eReaderIQ, with prices and list sizes varying by niche. Per-day results were modest: he claims each service produced roughly two dozen Amazon ebook sales, with only a few extra sales on Apple and Kobo, and daily royalties he reports ranged from $7.82 to $10.20. In total, he claims 130 sales on Amazon plus four sales elsewhere for $45.56 in royalties, and concludes he overspent and took a loss during the promo itself, even though sales were nearly seven times the prior five days and remained about 30% higher in the five days after. Paperback, hardcover and audiobook sales were, he says, about normal. His lessons are to do newsletter swaps and group promos, email his list more than once, stack inexpensive Fiverr gigs that worked before, run more manual and international ad campaigns, promote to his YouTube audience, and repeat promos more consistently.

Key takeaways

• Creator claims the 5-day 99-cent wide promo produced 130 Amazon sales plus 4 elsewhere for $45.56 in royalties, which he calls a loss after promo costs
• Daily results from Fuzzy Librarian, Bargain Booksy, Robin Reads, Book Doggy and eReaderIQ were each roughly two dozen Amazon sales, per his report
• Sales during the promo were nearly 7x the prior 5 days, and the 5 days after were about 30% higher than before, according to the creator
• He says he underused his own assets: only one email broadcast and no promotion to his YouTube audience
• Next time he recommends newsletter swaps/group promos, stacking cheap Fiverr gigs, broader manual ads, and running promos every 90 days

Episode details: published April 10, 2023 · 9:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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