KDP Book Marketing with Amazon Ads | Book Rescue

About this video

This Book Rescue episode follows Dale helping paranormal cozy mystery author Sarah, a homeschooling mother of two with over a dozen books published, prepare the sixth release in her Paranormal Penny series over a 90-day challenge that is running behind by day 49. A StoryOrigin consultation focuses on using her existing mailing list of 2,000 people to find champions for beta reading, reviews, and sharing, by putting a review copy in the welcome sequence, joining review copy group promos, and requesting newsletter swaps. Dale then sets up Amazon sponsored product auto-targeting campaigns for her first-in-series book, keeping the budget around $10 per day with low cost per click, avoiding lock screen and sponsored brand ads for now, and moving irrelevant clicks into campaign-level negative targeting. Sarah also receives one year of free StreamYard basic access and advice to focus her YouTube channel on a clear audience instead of treating it as a replay repository. She later wins eight Outstanding Creator Awards, and Dale weighs delaying the launch from May 17, 2022 to mid-June, about 118 days, rather than rushing, aiming to beat her previous launch record of 16 sales by reaching 32.

Key takeaways

• Turn an existing mailing list into a champion team with a review copy in the welcome sequence, group promos, and newsletter swaps for review copies
• Start Amazon Ads with sponsored products only; Dale warns lock screen and sponsored brand ads can burn money until revenue and name value are significant
• Keep a tight test budget, around $10 per day in Sarah’s case, review after about a week, and prune non-converting targets into negative targeting
• Save negative targeting lists in a spreadsheet so future auto campaigns do not pay again for irrelevant clicks
• Treat a launch as a low-stress party-style live event and prioritize a stronger launch over hitting an arbitrary deadline

Episode details: published November 22, 2022 · 16:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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