KDP Keywords: How to Use the 7 Keyword Slots with @JacobRothenberg

About this video

(Summarized from the Arabic-language caption track.) Dale hosts Jacob Rothenberg to discuss Amazon KDP’s seven keyword slots, each allowing up to 50 characters. Jacob contrasts the older ‘10x’ approach — stuffing as many keywords as possible, with one root keyword per field and no repetition — with his preferred method: using exact search phrases real customers would type. For a unicorn coloring book he gives examples such as ‘unicorn coloring book’, ‘unicorn coloring book for kids’, ‘unicorn books’ and ‘unicorn books for kids’. He suggests typing a phrase into Amazon’s search bar and using its autocomplete suggestions, which reflect search volume, and mentions Publisher Rocket as another research tool. Initially use competing variants, then judge them by performance: net sales is his key metric, Amazon Ads data (impressions, clicks and sales) helps identify winners, poor performers should be removed and replaced, and strong phrases should be kept in a slot and pushed in ads within a good profit margin. He calls Amazon Ads essential, especially for nonfiction. He also rejects adding commas, since customers do not search with commas, and Dale’s introduction warns against emojis in keyword slots.

Key takeaways

• KDP gives 7 keyword slots, up to 50 characters each
• Use exact customer search phrases instead of stuffing as many keywords as possible
• Find phrases via Amazon search autocomplete and tools like Publisher Rocket
• Judge keywords by net sales and Amazon Ads data; replace poor performers
• Do not add commas or emojis — customers do not search that way

Episode details: published January 30, 2020 · 7:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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