KDP Keywords: Make Your Book More Discoverable with Keywords

About this video

Dale explains how to use KDP keywords to make a book more discoverable on Amazon, in a video sponsored by Romance Publishing Academy. Keywords, usually multi-word phrases, are the bridge connecting a product to a customer; KDP says relevant keywords, together with sales history and Amazon Best Sellers Rank, can boost placement in search results, so relevancy on Amazon depends on more than a definition match. Keywords live in the metadata — title, subtitle, series name, description and other listing details — and he cautions against keyword stuffing titles, noting Amazon recommends keeping titles below sixty characters. The core focus is the seven backend keyword slots, each up to 50 characters. Prohibited uses under KDP’s zero tolerance policy for misleading metadata include another author’s name or trademarked brands, Amazon program names such as Kindle Unlimited and KDP Select, and the word free except where genuinely relevant, as in a dairy-free or gluten-free cookbook. Wasteful uses to avoid include repeating title or contributor information, subjective claims, time-sensitive statements, generic category words, spelling errors, variants of spacing or pluralization, and quotation marks that force a limiting exact match instead of a broad match. Best practice is to fill all seven slots with relevant long-tail phrases, combine keywords in logical order, use keyword stemming, think like a reader, and mine Amazon’s autosuggest in incognito mode for real customer searches. He points viewers to Dave Chesson’s article on the seven keyword slots at DaleLinks.com/7keywords.

Key takeaways

• KDP gives seven keyword slots of up to 50 characters each, and Dale urges authors to use all seven with relevant phrases, not single broad terms
• Amazon relevancy is driven by relevant keywords plus sales history and Amazon Best Sellers Rank, not by the keyword alone
• Never use another author’s name, trademarked brands, Amazon program names like Kindle Unlimited or KDP Select, or misleading uses of free
• Avoid wasting slots on repeated metadata, subjective claims, time-sensitive statements, spelling or plural variants, and quoted exact-match phrases
• Find keywords by thinking like a reader and checking Amazon autosuggest in incognito mode, then combine them using long-tail phrases and keyword stemming

Episode details: published January 17, 2020 · 16:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Top 10 Best Selling Books 2019 Report | Shocking First Place · Next: Romance Publishing Academy Review: Is It Worth It? →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube