KDP Keywords Tutorial: Keyword Research Proven Method

About this video

Dale Roberts presents his proven KDP keyword research method. A keyword, he explains, is not just one word but often two to three words or more — a long-tail keyword — and keywords are the bridge connecting a searching reader with a problem to a book as the solution. They live in metadata: title, subtitle, series name, description, and the seven keyword slots with 50 characters per slot. Fiction authors rely most on the backend slots and description; non-fiction authors can use keywords across most metadata. His old-school method: install the DS Amazon Quick View extension to see bestseller ranks quickly, enable it for incognito mode, search in incognito, type a root keyword and note Amazon’s auto-populated suggestions, then work through the alphabet (e.g. ‘home workout plan A’, ‘home workout plan B’) for derivatives. For each candidate, check how many products appear and the first-page bestseller ranks: below 100,000 is good, below 10,000 is competitive, below 1,000 is a ‘fist fight’. Find seven to twelve good keywords, work them organically into metadata, and do not repeat title/subtitle/series keywords in the seven slots because Amazon says that wastes space. He plugs Publisher Rocket as his preferred paid tool, and lists free resources: Google AdWords Keyword Planner, Google Trends for comparing similar keywords, Keywords Everywhere, and Keyword Tool Dominator — warning free tools cast a wide net with many unusable results.

Key takeaways

• Keywords are usually multi-word/long-tail phrases that connect a reader’s problem to your book, placed across title, subtitle, description and the seven 50-character KDP slots
• Use DS Amazon Quick View in incognito mode to check bestseller ranks quickly while researching on Amazon
• Generate candidates from Amazon autocomplete, then expand a root keyword through the alphabet A-Z for derivatives
• Judge competition by first-page bestseller rank: below 100,000 is good, below 10,000 competitive, below 1,000 very tough
• Pick seven to twelve strong keywords, work them into metadata, and never duplicate title/subtitle/series keywords in the seven slots

Episode details: published March 21, 2019 · 11:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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