KDP Wants You to Sell on These Days

About this video

Dale argues the two biggest KDP selling windows are Black Friday to Cyber Monday and Prime Day, because Amazon pours millions into marketing and re-engages customers for those events. Framed around Prime Day on July 12th and 13th (announced for that year in the video), he gives 10 tips to implement ideally a month ahead: 1) overhaul book covers, 2) rewrite descriptions as ad copy, citing his interviews with Brian Cohen and Brian Meeks, 3) fill the seven backend keyword slots with multi-word phrases (up to 50 characters per slot), 4) double-check categories — up to 10 per product type — using bklnk.com or KDP support and checking competitors, 5) add A+ Content, whose text he says Amazon’s advertising certification notes is indexed, 6) run a price promotion, timing a Kindle Countdown Deal (US and UK only) or a free first-in-series promo as a loss leader if buy-through is good, 7) do newsletter swaps and group promos, using Story Origin to organize them, 8) build Amazon Advertising campaigns a month early with automated targeting and weekly search-term reports to find converting and negative targets, sticking to an affordable budget despite competitive bidding, 9) get more reviews — he cites Amazon’s certification course for claims that 91% of customers check reviews and that retail-ready products have at least 15 reviews averaging 3.5 stars or more — via calls to action and outreach, and 10) network with other authors instead of working alone.

Key takeaways

• Prime Day and Black Friday to Cyber Monday are presented as KDP’s two biggest sales windows because of Amazon’s own marketing spend.
• Prepare a month ahead: refresh covers, rewrite descriptions as ad copy, and use all seven keyword slots with longer phrases, not single words.
• Verify category placement (up to 10 per product type) via bklnk.com or KDP support, and study competitors’ categories.
• Pair the event with a price move — a Countdown Deal or a free first-in-series — and amplify it with newsletter swaps and group promos.
• Build ad and review groundwork early: harvest converting search terms for Amazon Ads, and pursue reviews toward the 15-review, 3.5-star retail-ready bar he cites.

Episode details: published June 21, 2022 · 8:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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