Marketing a Self Published Book | The Unfair Advantage

About this video

In a guest segment, the presenter argues that hosting an online summit is the unfair advantage for marketing a self-published book, instead of relying on a single video, Amazon ads, or author collaborations alone. Rather than producing one video, he challenges authors to think in terms of about 30 videos: invite roughly 30 speakers — who can be smaller publishers, fellow self-publishers, or even readers with insight into the genre — and let each speaker create their own talk, pre-recorded or live, while the host only applies some quality control. He says two things make a summit succeed: content centered on a single subject or common theme, and a large enough audience that cares passionately about that subject, which he says authors are well positioned for because they already work in a niche or genre. Each speaker shares the event with their own audience, so speakers gain authority and exposure, attendees get focused content over a few days, and the host-organizer gains access to the combined audience and builds authority. He adds that a successful summit can be repeated every six months or every quarter and can sell tickets and access, and he promotes HeySummit, offering a 30-day trial, as a platform to deliver it.

Key takeaways

• An online summit reframes video marketing from one video to about 30 talks without the host creating all the content alone.
• Invite roughly 30 speakers — smaller publishers, fellow self-publishers, or knowledgeable readers — who each create their own talk.
• The presenter says a successful summit needs content centered on a single subject or common theme and a large, passionate audience for it.
• Each speaker promotes the summit to their own audience, giving the host-organizer access to the combined audience and greater authority in the niche.
• A summit can be repeated every six months or quarterly and can also generate revenue through ticket and access sales; the segment promotes HeySummit with a 30-day trial.

Episode details: published June 26, 2019 · 5:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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