Marketing Your Book: How to Create a Strategy to Boost Sales

About this video

Dale Roberts says authors must market their books but generic advice overwhelms them, leaving many in a ‘spray and pray’ approach. He notes he has published over 1,400 videos since April 2016 and that his usual tips — Amazon ads, better descriptions, social media, an email list, SEO blog posts, networking and podcast appearances — still leave authors unsure what to do specifically. In this video sponsored by Dibble Create, which he says he has used since its beta launch around August 2023, he demonstrates its AI prompt library by building a marketing plan for his book ‘How to Write a Book in 48 Hours.’ He shows choosing prompt type, style and tone — he picks persuasive and humorous — and pasting in a prepared author/book description. He demos three prompts in real time: blog idea generation, which returns post concepts with media suggestions and SEO keywords; daily email subject lines for a weekday week of promotion; and lead magnet ideas, which produce a quick-start guide to writing a book in 48 hours, ‘Unlock Your Writing Potential: Five Proven Strategies,’ an ultimate editing checklist, insider tips from bestselling authors, and a step-by-step publishing roadmap. He endorses lead magnets/reader magnets as the way to convert readers into engaged email subscribers.

Key takeaways

• Broad marketing tips alone leave authors overwhelmed; Dale demonstrates turning them into a specific plan with AI prompts.
• Dibble Create’s prompt library needs no prompting expertise: pick a prompt, choose style and tone, paste in your author and book details, and insert the output.
• The blog ideas prompt generated post concepts plus image/infographic/video suggestions and SEO keywords, with one focus keyword per post recommended.
• The email prompt produced multiple subject lines per weekday for promoting ‘How to Write a Book in 48 Hours.’
• Lead magnet ideas generated included a 48-hour quick-start guide, five proven writing strategies, an editing checklist, bestselling-author tips and a publishing roadmap.

Episode details: published January 14, 2024 · 15:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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