NEW Keyword Research for Amazon KDP in 2022

About this video

Dale explains how to do keyword research for Amazon KDP in 2022, starting with why keywords matter: he calls a keyword a beacon that guides buyers, and defines keywords as a string of one or more words reflecting shared interests. He warns broad single terms like ‘fitness’ cast too wide a net, and favors long-tail keywords of two to five words, such as ‘fitness for men over 55’ or ‘home workout programs for teens.’ He stresses keywords do not sell books — cover design, an enticing description, and price do. Method one is manual: install the free DS Amazon Quick View extension, allow it in incognito, and research in incognito mode to get clean, untainted results not skewed by your browsing history. On Amazon, type a word, note auto-suggestions, then add a space and cycle through letters a, b, c and so on to build a list. For each keyword, check product count — under 1,000 products may signal an opportunity, though it can also mean low demand — and use Quick View to see rank, publication date, and reviews without opening each page. Ignoring sponsored ads, he advises aiming for an average Best Sellers Rank of about 100,000 or less, preferring 10,000 to 100,000; he estimates 10,000 is about fifteen sales per day and 100,000 about a sale per day. Place chosen keywords in KDP’s seven keyword slots, title, subtitle, series, or organically in the description. Method two, which he calls more efficient and accurate, is his favorite tool Publisher Rocket, which does keyword, category, and competition analysis and helps with Amazon advertising: enter a word or phrase, choose format, inspect estimated Amazon searches per month and competitive score (red tough, yellow better, green good), plus average earnings, price, and competitor counts, then check whether your book fits the returned results.

Key takeaways

• Prefer long-tail keywords of two to five words over broad single terms, which attract the wrong audience as well as the right one.
• Keywords do not sell books — cover design, an enticing description, and a decent price point do.
• Research in browser incognito mode with DS Amazon Quick View enabled so Amazon results are neutral, not skewed by your own browsing and buying history.
• Build keyword lists from Amazon auto-suggestions by adding a space and cycling through the alphabet, then vet each term by product count and Best Sellers Rank, ignoring sponsored placements.
• Use Publisher Rocket for a faster, data-driven check: estimated monthly searches, competitive score, average price and earnings, and competitor counts before committing to a keyword.

Episode details: published February 22, 2022 · 7:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Are These FREE Templates Any Good? · Next: Amazon KDP Review: Worth It in 2022? →

All Dale L. Roberts videos · Dale L. Roberts profile · Dale L. Roberts on YouTube