No Book Sales on Amazon KDP? Do THIS!

About this video

Dale says no KDP sales usually come down to three factors he calls KCC: keywords, copy and cover — assuming the author is actively and consistently marketing, because Amazon will not promote a book the author will not promote. Keywords are the bridge between customer and product and can be multi-word phrases; find them by typing ideas into Amazon in incognito mode, thinking about reader problems and solutions for non-fiction or setting, character types, themes and tone for fiction, and avoid words like ‘free’ or Amazon brand terms. Weave chosen keywords tastefully into the title, subtitle, series name, description, seven backend keywords and A+ Content, build relevance through sales, and only change them if there is no noticeable sales change after 90 days. Everyone judges by the cover, so hire a professional designer. Finally, treat the description as ad copy, not a synopsis, using a hook, brevity, a solid reason to buy and a simple call to action. He explains using Amazon ads diagnostically: impressions without clicks suggest a cover or targeting problem, while clicks without buys suggest a copy problem.

Key takeaways

• Dale’s KCC framework: fix keywords, copy and cover, while marketing consistently yourself.
• Research keywords on Amazon in incognito mode and place them in the title, subtitle, description, seven backend keywords and A+ Content — without keyword stuffing.
• Only change keywords if there is no noticeable sales change after 90 days; relevance is built through sales.
• Hire a professional cover designer because browsing readers judge and skip books by their covers.
• Write the description as ad copy with a hook, brevity, a reason to buy and a call to action, not as a synopsis.

Episode details: published November 16, 2023 · 8:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dale L. Roberts’s own claims, shared for education — they are not typical or guaranteed.

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